This Frontier Needs Heroes blends personal indie folk, Americana, and cinematic storytelling into immersive musical experiences shaped by travel, philosophy, and human connection. Now based in Barcelona, after years in Brooklyn, Nashville, and Miami, the project has performed internationally while building a dedicated global community through intimate songs, creative collaborations, and innovative multimedia releases including a new VR experience, the Stetson Kennedy Songwriter residency, and cultural events. A musician and artist who loves to talk about music, writing & storytelling, and sustainability.
Ruta 66 just premiered our immersive video 🎥
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Hey, Big news out of Barcelona this week — Ruta 66, Spain's longest-running rock magazine (since 1985), just premiered our first-ever immersive VR video. It's two songs from Go with the Flow — the title track and "Dumb It Down" — filmed live at El Barn d'en Greg in RubĂ. No studio tricks, no green screen. Just the three of us in a room, captured in spatial video. The idea is to put you inside the song. If you've got an Apple Vision Pro, Meta Quest, or YouTube VR, throw on some headphones and watch it in full screen. You'll feel like you're standing right there with us. The Ruta 66 write-up calls the music "roots music with a vintage flavor, reminiscent of The Band and pioneers of folk, bluegrass, and hillbilly" — which I'll happily take. A big thank you to the team at Musikali VR for making this possible. More coming soon. Thanks for listening. — Bradley 
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This Frontier Needs Heroes
This Frontier Needs Heroes blends personal indie folk, Americana, and cinematic storytelling into immersive musical experiences shaped by travel, philosophy, and human connection. Now based in Barcelona, after years in Brooklyn, Nashville, and Miami, the project has performed internationally while building a dedicated global community through intimate songs, creative collaborations, and innovative multimedia releases including a new VR experience, the Stetson Kennedy Songwriter residency, and cultural events. A musician and artist who loves to talk about music, writing & storytelling, and sustainability.
Friends — I made a video game. Yes you read that right... You have 60 seconds to help the mystery man escape a UFO in a yellow fishing boat, off the coast of Cadaqués. Protect the mustache. game.thisfrontierneedsheroes.com It plays on a phone or a laptop, it takes a minute, and the song plays while you're out there. Tell me how many seconds you lasted — just hit reply. I want to know if I made it too hard. A few notes for the curious. The clocks floating in the water slow down time when you...
Tomorrow is Bandcamp Friday, and Homage to Catalonia is up for pre-order. Pre-order it and five songs land in your hands immediately: Cadaqués Cowboy — the new one, a full two weeks before it reaches Spotify on the 18th Truck Driver Carolina Peaches Ten Bullets in the Back Not Gonna Write a Song The rest of the record follows in January. It's been arriving in pieces for a couple of years now, and this is where it starts becoming a whole thing. Pre-order Homage to Catalonia → Two reasons to do...
Friends — The new record is called Homage to Catalonia. It's my sixth, and it comes out in January. The next song from it arrives on 18 September. It's called "Cadaqués Cowboy," and it imagines Salvador Dalà as a spaghetti-western drifter — kind of an alien, but always playing with reality. Cadaqués is the white village up the Costa Brava where Dalà kept a house. You drive over a mountain to get there, and then the road simply stops, because there's nowhere further to go. I've been in...